LawInfo.com and JP’s Marketing Approach

» Posted by on May 13, 2013 in Lawyers, Portfolio | 0 comments

LawInfo.com and JP’s Marketing Approach

SUCCESS Came from Providing:

• Keyword Search of all Law Topics

• 1 million new pages of content

• Video development in major topics

• Implementing an Ad Delivery system

• Gathering data from RSS feeds

• Developed Major city hubs

• Offered Free downloadable Law forms

• Began collecting subscribers

• Offered memberships Free and Premium

• Offered caller interaction to find an attorney

• Filled Blank pages with content

• Content accuracy, usability and applicability

• SEO, SEM, web site UI

• Adwords and Adsense development for advertising revenue

• Affiliate programs

• content research

• Keyword research of competitors, analysis, strategies and competitiveness of major competitors Lawyers.com, Findlaw.com, Legalzoom.com, and Legalmatch.com.

• Name and Brand development

• Web site traffic growth

• Impact:  additional quarter million dollars in pure profit over 1st 6 months, increased monthly traffic from 766,501 per month to 1,370,762 up 179%

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