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Law Firm Marketing Specialist gives Marketing Strategies for Law Firms

Posted by on Oct 3, 2017 in Advertising & Marketing, Lawyers, Portfolio, SEO | Comments Off on Law Firm Marketing Specialist gives Marketing Strategies for Law Firms

Law Firm Marketing Specialist gives Marketing Strategies for Law Firms

Interview with Los Angeles, San Diego and Phoenix Law Marketing Expert JP DZahr

In the event you don’t know Mr. DZahr’s background, it’s listed in the footer of this article. Whenever I review a new client’s web site, the first things I do (forget the hype and get the facts) is to check the visibility of the Law Firm and the value of their visibility.

Most of my clients don’t know this secret tool–it’s been a developers’ tool for ages, but the common business web site owner is unaware of the value of this profound information. Knowing this information gives us a road map of what is missing and what improvements can be done organically within just a few weeks. We all understand what a phone book is: thousands of pages and millions of listings, but your business is listed only one time. So if a potential client is looking for an attorney, the likelihood of finding your Law Firm is all based on chance or perhaps seeing a ½  or full page ad in the yellow pages. Even so, it’s very difficult to stand out in the yellow pages and very expensive in order to get your law firm a phone call from a potential client.

 

So now let’s go to the internet. The search engines are really like the yellow pages, but online, and people who don’t know your firm will begin by looking up a keyword phrase, such as perhaps injury attorney, criminal attorney, or family law, etc. The reason for the keyword search is a potential client may not know of an attorney, so they are searching using a targeted keyword phrase, even though these are still fairly broad search terms. The next step in a search would be GEO targeted searches, as an example: Scottsdale injury attorney, Scottsdale criminal attorney, or Scottsdale family law. These would be the better targeted searches.

That said, let’s get to the secret tool that is 100% FREE to everyone and can be used to see your Web site results and your competitions results. What we are looking for is to know how many listings does your Law Firm have in Google or any of the other search engines and if the listings are keyword driven. If you could do the same thing in the Yellow pages of the phone book, imagine being listed on every page of the Law Firm section of the yellow pages, and then when someone searches the yellow pages, the likelihood of finding your firm is very high. We can do this exact same strategy online with the search engines. So let’s check right now to see how your firm stands with the number of listings in Google and you can even check your competition doing the same thing.

Type the following in the search FIELD of Google with your own domain name. I’m showing a LIVE example of how Google will show only your Web site results or the competition’s. So click on the live link below, then change the lawinfo.com domain to your own, then hit “enter” to see your own Web site listing results.

site:lawinfo.com  This Web site is actually a Law directory showing thousands of attorneys’ paid listings and shows over 1.75 million pages of content in the Google search results. The Web site gets millions of visitors per month and generates income from many online services as well as providing lead packages for attorneys. An individual attorney or even a large law firm would be hard pressed to compete with this giant. However, your goal is to compete with all the other attorneys that are competing with your niche law practice in your area.

Here are 3 sample Scottsdale and Chandler Attorney Web sites, who are not my clients. It’s evident their web sites have a low number of listings in Google. I have hidden the law firm URLs for privacy reasons, so you can see the number of their listings in Google. These were  Attorney web sites I pulled randomly for the term criminal law.

 

In the third Law Firm search above that has just 1 listing, you’re probably thinking like me, it’s got to be a brand new law firm since the Lawyer has just one listing in Google. So I did a quick search for the date of creation, and below is a screen grab showing the Web site to be 1 year and four months old as of today. Well yes, the site belongs to a fairly new attorney, however, he’s been online for a long time and only has one listing, guaranteeing he literally has no internet business from online searches.

 

 

 

You can find out how long your Web site or your competition has been online by checking the domain name lookup data. Here’s a link: you can copy and paste your domain by replacing DomainName.com with your own domain name at the end of the URL link to find this same info. Paste this link in the browser URL field, not in a Google search field.

https://whois.icann.org/en/lookup?name=DomainName.com

OK, so we have just checked the visibility of a Law Web site, now we need to check for the value of the visibility. What’s the value? It’s based on the keywords that a Web site produces for the search engines and it can be seen in the general listings of a search engine. A quick search for Scottsdale criminal attorney shows results below. The 1st listing is from avvo.com–another Law directory with 2.5 million resulting listings in Google and then the Web sites with the keyword phrase Scottsdale criminal attorney. The keyword phrase is part of the Web site title. This is the first step to getting listed for a keyword phrase in all the search engines. So is this the answer (well not completely) when doing more research with Googles own  KeywordPlanner . If you know how to data mine you can begin to create your own database of valuable keyword phrases to target market on your Web site.

 

 

Below is Google’s own data I researched which needs to be data mined and then imported into my own proprietary database, which I created in FilemakerPro. The keyword data has been parsed, cleaned of duplicates, and shows daily searches of a keyword phrase as well as any data available to the cost or value of a keyword phrase that is used in your Google AdWord campaign. Also notice the value or cost of several keyword phrases in the $30 to $55 range per click. In some instances keywords can be VERY Expensive as seen here , ranging from $200 to $425 per CLICK, most of which are in the Law Industry. So getting RANKED for any one of these Expensive Keyword phrases can save you a TON of Advertising dollars. These are keyword phrases other attorneys are competing for in the PPC arena. You’ll also notice that Google found 277 other keyword phrases matching, relevant, or similarly searched to the original phrase Scottsdale criminal attorney which provides 216 searches per day. Having all these keywords listed in Google gives you a broader target market and will get you more visitors to your Web site’s niche practice.

 

So if your Web site could harness all 277 keyword phrases instead of just the one, you would have an additional 276 page listed in Google. In fact, if you developed your Web site with WordPress, you have the ability to use the CMS (content management system) to generate dynamic pages with your keyword phrases, thereby populating the search engines with additional content. In order to put WordPress on super steroids, you’ll need your own server, as the server needs the horsepower to deliver the data optimally not found on a shared $15 per month hosting service. Now with this knowledge, instead of having an Attorney Web site with just 29 pages to a few hundred pages, you can have 5,000 to 10,000 pages listed in Google, based on each Law practice and expanding your reach through the search data Google offers for FREE.

WORDPRESS is the modern-day approach to using a CMS (content management system), which can deliver dynamic pages via its advanced CMS delivery system. WordPress is considered the #1 used CMS system in the world today, and for good reasons! Just see the major companies around the world, see links below that have adopted to WORDPRESS. This enables for better SEO in the hands of a WordPress and marketing professional. This is critical since most business owners claim they know their own product and service better than anyone else, even a marketing expert. However, it’s far from the truth when working with an experienced researcher and keyword analysis expert. Even many Web Designers are unfamiliar with the power of the CMS system the WordPress offers. It’s like a Master Sushi chef with a set of knives costing $10,000. Just having those knives does not make you the Master Sushi chef. You need to have years of proper training and experience as the tools are just tools. In our industry, SEO is a fine-tuned craft. It requires dedicated research of top keyword phrases being searched online for the Law Industry, knowing the number of searches per day and the cost or value of a keyword phrase, if you were to use them in a GOOGLE AdWords campaign. These keywords are very expensive in the Pay Per Click (PPC) arena, so if you could be found organically for those keyword phrases and not have to pay Google for them, it would certainly have a high value proposition for your law firm.

SEE which International Brands use WordPress for their online presence

50 Notable Examples of Extremely Famous Brands Using WordPress

40+ Most Notable Big Name Brands that are Using WordPress

If you already have a WordPress Web site with just a few pages listed in Google like some of the above examples, it can be put on super steroids and get the listings you need to cover the entire Google recommended keyword search spectrum. If your Web site is not a WordPress site, I recommend a second Web site so you can see the difference in performance to your other site and you can achieve 10 to 20 times the organic listings for your new Web site. As an idea of numbers, you already need to have some content to get the super steroids working. If you don’t have the content, it needs to be developed, and then you can start competing properly. I used to work at Lawinfo.com and I developed over 1 million keyword phrases used for their directory system, which became categories for the various Law Practices as seen here. That project took six months of research for me and another colleague who is a research scientist and content writer.  We then utilize the terminology and the placement of these keyword phrases for critical internal linking within the Web site and external inbound links from other authority Web sites, giving a client’s  Web site the needed popularity from another authority Web site linking back to theirs. You can ask me more on how to obtain these authority Web site inbound links making your site popular with the search engines.

There are several other crucial SEO Checklists and Top 10 Internet Marketing Secrets and Strategies for Law Firms which are considered ongoing marketing to then rank as many of these keyword phrases as possible. This is the True Marketing and SEO foundation of your Web site, and with monthly marketing campaigns your Law Web site will surpass your competition. Lawinfo.com is a prime example of this accomplishment. Prior to my arrival at Lawinfo.com the site had only one revenue generation method using a call center. I showed Lawinfo.com how to cut a $500,000 per year PPC campaign to less than $100k and how to generate an additional $1 million in online revenues they never had before.

If your Law Firm is in need of a proven successful marketing expert (and USA based!!)
please contact me through this
LINK.

 

WARNING: This article is not intended to be a tutorial, as it requires Webmaster level coding and trying this at home could be harmful to your marketing efforts. Only work with experienced and knowledgeable Webmaster coders.

FOOT NOTES:
Mr. DZahr’s career started as an Early Adopter, Alpha, and Beta tester of Photoshop, Color Studio by Letraset, Image Studio by Letraset, and Live Picture from France. Live Picture was a revolutionary digital imaging software package costing $10k in 1996 and rivaled a high-end Silicon Graphics workstation (SGI) costing $500k in those days. He ran Special Interest Groups, SIGS (today similar to Meetups.com) for both applications Photoshop and Live Picture in Bellevue, WA during the mid-1990s. Microsoft employees showed up at his presentations and he was soon hired to train the first group of employees transforming from traditional press paste ups boards to digital prepress and digital imaging for all of Microsoft’s packaging department.

Mr. DZahr has been marketing Web sites since his early days at Boeing where he was one of 10 Head Web Masters running the entire Boeing internet and extranet (the private side of Boeing). He was then scooped up from Boeing in Seattle by a proprietary banking entity in southern California, San Diego, to develop a new banking language and marketing platform for 250 banking brands with 90 other developers where he was the content branding manager for the banking division.

From his vast marketing and development experience in Fortune 100 companies, he was hired by Lawinfo.com to fix and turn around losing revenues on a major law directory, namely Lawinfo.com.  He’s been attributed to having “produced over $1,000,000 in additional revenues as a direct result of working with JP and implementing his strategies and recommendations. And the best thing is that most of that money is pure profit! “ Bill Auger Operations Manager at Lawinfo.com

LawInfo.com was acquired in August of 2013 by FindLaw, a part of Thomson Reuters to become the leading brand in lawyer ratings for consumers and in lead solutions and online marketing for its attorney clients.

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WordFence Security for your Web sites

Posted by on May 17, 2017 in Blog | 0 comments

WordFence Security for your Web sites

WordFence Security for your Web sites

A few hours ago WordPress abruptly released 4.7.5 which is a security release. It fixes six vulnerabilities which are detailed on the WordPress.org blog.

Many business owners are not aware of the constant attacks being launched at their Web sites from unknown hackers from around the world. You’d even be amazed that a large majority of hacker attacks come from the USA. You may have read the recent NSA admitting to hacking computers through back doors here.

Bitcoin Becomes Media Scapegoat as NSA-Derived Ransomware Hits 99 Countries

WannaCry Not First NSA-Enabled Cyberattack, Hackers Made Computers Mine Monero

Below are a several Hacker reports supplied by a great plugin for WordPress namely WordFence. I highly recommend you install this plugin even the free version will give you Web site some protection. However, if you’ve already been hacked and infected with a relay email blasting capabilities to spam people using your domain this will be a serious threat to your business. The hacking offender send emails from your server, and get away with it for 1-2 weeks until your emails get blocked by organizations like spamhaus putting your domain on a blocklist, as well as Google, Hotmail, Yahoo and AOL doing the same. The scams and modus operandi are numerous including creating fake landing pages with redirects from your site to the fake site in order to fool people that they need to update their bank account passwords as shown below a Fake Bank Web site.

CLICK TO ENLARGE

When you receive emails from major sources like your Banks, credit cards and credit reporting agencies, I recommend you always check the senders email address, (not the name of the email address displayed) but the actual email address, if it’s not from your normal source, then it’s been faked and is a scam to get you to give up your credentials. Be sure to always check the emails senders address especially when using your smart phone as this is where 60% of users read their emails.

Better to be safe then sorry use WordFence for International security of your business Web site.

If you are not using WordFence currently you can get a FREE Scan of your web site to see any vulnerabilities your Web site may have right now. Click on GravityScan.

 

 

 

 

 

 

 

 

 

 

Real Email Marketing Campaigns

Posted by on May 12, 2017 in Advertising & Marketing, Blog, Dental, Email Marketing, Portfolio | Comments Off on Real Email Marketing Campaigns

Real Email Marketing Campaigns

Here are a 10 email campaigns I’ve created for my clients.

Whether you have 5 subscribers or 5,000 subscribers all of them are potential buyers of your products or services. If people have subscribed on your web site these are called opt-in subscribers and are usually a HIGH Target value for your Marketing efforts. Some buyers are looking and waiting for your DISCOUNT Offers others need the right time to make a purchase, and many want to know what’s NEW from your products and services. The Great thing about Email Marketing is when you launch or want to introduce a NEW Product or Service you have an immediate audience that is interested and this can turn into a new or returning buyer.

Hotel Wholesale Furniture Email Campaigns

Click on each ICON to see the Full Sized Email Campaign 

 

Next Generation Living Homes Email Campaigns

Click on each ICON to see the Full Sized Email Campaign 

 Guaranteed Dental Solutions Email Campaigns

Click on each ICON to see the Full Sized Email Campaign 

 Digital Masters Dental Studios Email Campaigns

Click on each ICON to see the Full Sized Email Campaign 

AAA Moving Companies Email Campaigns

Click on each ICON to see the Full Sized Email Campaign 

Honeymoons & Vacations Email Campaigns

Click on each ICON to see the Full Sized Email Campaign 

Digital Masters Dental Studios, LLC

Posted by on Jan 22, 2017 in Blog, Dental, Medical, Portfolio | 0 comments

Digital Masters Dental Studios, LLC

Digital Masters Dental Studios, LLC 

is a state of the art full service dental laboratory. We merge time tested techniques or crown

and bridge, implant and cosmetic restorations with our digital manufacturing systems. Opened in June 2016 by, Dr. Ehsan Pourshirazi, and Joe Abadsantos and staffed with a talented team of laboratory technicians, each with significant experience, we are well equipped to provide the hands-on personal experience you would expect from an in-house laboratory. Our work ethic and commitment to excellence and friendly and knowledgeable administrative staff reaffirm our determination to work closely with practitioners to make sure every issue is properly addressed. This is what contributes to our success.

WITH DIGITAL MASTERS DENTAL STUDIOS, DENTIST AND THEIR PRACTICES RECEIVE:

  • A wide selection of materials
  • Consistent turnaround time
  • The highest quality restorations
  • Restorations made in the USA

Digital Masters Overview

Over 24 years experience and knowledge of international standards, technological changes and industrial systems, we are dedicated to provide the best and economical solutions to our valued customers.
We have facility to produce advance various industrial applications based on specially developed technology. We are also ready to take developement by according to users changing needs. Infrastructure related installation projects.General repair & ovehauling of industrial equipment and machinery

Our experience in all the fields we serve in, and the range of services we provide, makes us one of the most comprehensive engineer service providers in the nation. And, with the help of continuous support and trust of our clients, we aim to stay at the top of the game, and humbly so. Our sophisticated systems, neatly designed logistic process, state of the art factory tools and equipment, most advanced carriers, custom tailored services, and dedication to keep the costs low for end users, help us to provide perfect solution that aligns well with our clients’ requirements. We welcome you to our site, and request you to consult with our Industrial experts for your logistic needs, and rest assured of getting done.

We have facility to produce advance various industrial applications based on specially developed technology.

 

VISIT THE Web Site

Guaranteed Dental Solutions PLLC

Posted by on Jan 22, 2017 in Blog, Dental, Medical, Portfolio | Comments Off on Guaranteed Dental Solutions PLLC

Guaranteed Dental Solutions PLLC

Guaranteed Dental Solutions PLLC #1 Cosmetic Dental Implant Center in Phoenix, AZ.

Phoenix based dentist and world expert in dental implants, Dr. E. Pourshirazi, is now excited to offer a one-day procedure, known as All-on-4, to patients from out of state who are typically not good candidates for conventional implants. Dr. Pourshirazi’s state-of-the art facility with latest in dental technology makes it possible to complete the procedure and final restoration on the same day of the visit.

“We want you to feel confident in your decision to visit our reputable clinic for your dental care,” says Dr. Pourshirazi. “Our dedication to highest-quality care is why we extend a guarantee on the work we do to all our patients. Our lab is equipped with the latest dental technology and robotics and is one of the very few labs in the world that can offer All-on-4 procedure with full restoration in one single day.”

Dr. Pourshirazi’s improved and fully customized All-on-4 procedure offers a long-lasting solution for people with multiple missing teeth and is a low-maintenance alternative for dentures.

The best candidates for the procedure are:

• People who are not a candidate for conventional implants

• Who have periodontal disease or gum disease

• Who have lost many or about to lose most of their teeth

• Who have bone loss due to missing teeth

• Who wear dentures

• Who have been told that dentures are the only option they have

All-on-4 solution is an implant-supported custom created prosthesis, secured with a minimum of 4 dental implants and precisely placed in the areas of the jaws with the most bone volume. Patients receive a natural and custom designed set of teeth that are secured to the dental implants on the same day. These implants are fully functional at the time of placement. With Dr. Pourshirazi’s onsite facility, he is able to create a custom prosthesis in form, function, and esthetics for each individual patient.

A custom-prepared treatment protocol, including utilization of digital x-rays, 3D cone beam CBCT imaging, intraoral scanner, and advanced milling capability–all done on site–helps to shorten the process in receiving custom dental appliances, ensures quality to the highest standard, and greatly reduces the likelihood for errors found in high-volume labs.

Along with the positive psychological and emotional impact, the All-on-4 procedure encourages and improves the oral health and prevents further bone degradation in the areas where the implants are placed. With one of the most advanced implant bridges currently on the market, the Prettau Zirconia Bridge, used in All-on-4 implant restoration, the rewards for the patients are nothing less than a life changing experience.

About Dr. E. Pourshirazi and Guaranteed Dental Solutions:
Dr. Poursh (as patients like to call him) graduated from the University of The Pacific in Stockton, CA with a Bachelor’s Degree in Biology. He continued his education at the prestigious University of the Pacific Arthur A. Dugoni School of Dentistry in San Francisco, CA, and earned his Doctorate of Dental Surgery. After dental school, Dr. Poursh completed his training at California Implant Institute with Dr. Louie Al-Faraje and received his fellowship from that institution. Since then, he has continued to advance his knowledge and is currently finishing his Master’s Degree in Oral Implantology in Goethe University in Frankfurt, Germany. The focus of his research is developing unique and innovative ways for dental prosthetics to attach to dental implants more effectively than those currently available. Dr. Poursh has received the Patients Choice Award for 2015.

To learn more about Dr. Pourshirazi’s services and Guaranteed Dental Solutions in Phoenix, AZ, please visit www.GuaranteedDentalSolutions.com

Creating online education classes

Posted by on Sep 12, 2015 in Blog, Education, Portfolio, Training | Comments Off on Creating online education classes

Creating online education classes

Mitzvah-Magic.com brings together easy online learning from their professional staff that lets users see the progress in each class as they complete a Lab Class section. The user interface is clean and inviting and allows for users to participate and move at their own speed so they can completely understand a lesson plan. Landing pages with funnels to paid online courses, Education Courses, Progress Bar for education courses, drop-down menus — it’s all here!

Teaching online allows for students to reach the classroom from any place on the earth. All that is needed is any computer device, Internet access, and a credit card to begin learning.

Here’s a sample of the classroom index and inside an online classroom:

quiz creator create a quiz create your own quiz online quiz creator create quiz create online survey create online quiz how to create an online course content creation tools online test creator create online courses create awesome online courses create online course create an online course creating online courses create a quiz online create training how to create a training program how to create a training manual how to create training material how to create an ecourse course creation create a course online create courses create courses online create e learning course create elearning content create a training plan create training plan
how to create online courses creating an online course create online surveys how to create a training plan create elearning create online training online website create creating a training program creating a training manual creating a training plan create a course how to create a course online course creation creating training materials create your own school create education create course create e-learning how to create online course create e learning create online school create your own online course how to create an online class create a website tutorial create online classroom creating online courses a step by step guide create elearning courses online course creator how to create a training module

Simcha University Course Index

CourseIndex-MitzvahMagic-650

Mitzvah Magic Simcha University Courses

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Micorsoft Licensing Training

Posted by on May 3, 2015 in Blog, Education, Portfolio, Training | Comments Off on Micorsoft Licensing Training

Micorsoft Licensing Training

Broomstick, LLC, is an independent software licensing advisor company with industry unique experience helping companies and organizations of all sizes reconcile, optimize, and save money on their Microsoft software licensing. With more than 4,000 completed Microsoft licensing engagements and 45 years of combined experience in Microsoft licensing, Broomstick is a leader in the industry helping organizations navigate Microsoft’s complex licensing rules and software audits.

 

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Wine-Buyers.com

Posted by on Feb 22, 2015 in Blog, Food & Wine, Portfolio | Comments Off on Wine-Buyers.com

Wine-Buyers.com

Wine-Buyers.com, a rare- and fine-wine liquidator company, which has been buying wine online since 2007, is expanding and has just launched a new web site with the ambitious goal to transition over from broker to full retail wine seller within the next 6 months.

How to sell wine online is not the only information the web site offers. Visitors have the opportunity to immerse themselves in wine culture and traditions from past centuries, learn about the most famous wine producers in different regions of the world, how natural conditions and cultivation of the land gives certain characteristics, personality, and value of the wine produced in that region.

About: Wine-Buyers.com is a wine buyer of some of the most expensive wines in the world, including the most expensive champagnes. To get your fine and rare wines appraised, visit the web site and submit your list of wines.

Are you looking for Advanced SEO Services (search engine optimization) and web site ranking then drop me a line about YOUR PROJECT NEEDS HERE and I’ll get you an SEO Price quote. All work is done in-House and is never out-sourced. I’m the chief bottle washer and Seo Expert. I do it all.

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Custom Form creation with Gravity Forms CSS coding

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How To Market A Law Firm

Posted by on Feb 12, 2015 in Blog, Lawyers, Portfolio | Comments Off on How To Market A Law Firm

How To Market A Law Firm

How To Market A Law Firm

Law Firm Marketing is a strategic marketing approach designed to take your law firm business plan to the next level. If you’re new to online marketing, it’s difficult to grasp the ins and outs of online attorney advertising. So I’ll explain what you need in order to create the best law firm websites.

I’ve been working in the online marketing industry since 1994 and was the Marketing Director for Lawinfo.com in 2007. I generated over $100K per month income for Lawinfo.com and have been recognized by the company as a top marketing expert in the law industry.

That said, let’s talk about your Law Firm SEO and Law Firm Web site Design. The old method of designing web sites was using HTML code, which created static web pages. The modern day approach is using a CMS (content management system) like WordPress, which can deliver dynamic pages via its advanced CMS delivery system. WordPress is considered the #1 used CMS system in the world today and for good reasons. This enables better SEO in the hands of a marketing professional. This is critical since most business owners claim they know their own product and service better than anyone else, even a marketing expert.

Drug-Lawsuits-hmheader-650

So let’s take a quick example of a business that knows their own matters better than anyone else. An East Coast PEN company has a Brick and Mortar establishment for 30 years and they have never been online until now. The reason they want to get online is to market their revolutionary New PEN called the XyZ-Turbo Pen! The XyZ-Turbo Pen is the first indestructible pen that never goes dry or runs out of ink and will last forever–it’s even guaranteed! “It will sell like hot cakes online”, the owner said. So they build their first web site and begin marketing the indestructible XyZ-Turbo Pen. A month goes by, and then two months go by, and almost no sales are made! So what was the critical error they made in their online marketing attempt? First off, they claimed they knew what people wanted, and, second, they didn’t do any research on their target market. If they had done any market research, they would have found that consumers and businesses are actually searching for ball point pens, red pen, black pen, red fountain pen, fountain pen, black pen or blue pen, blue pen, and ballpoint pen. If they had taken this research and marketed these keyword phrases, they could have introduced the XyZ-Turbo Pen as an upsell and would have laser-targeted exactly what consumers are searching for.

Similarly, in the Law Industry, lawyers have their own vocabulary, and laymen or consumers use their version of the legal language when searching for a specialized attorney. In fact, you probably landed in this specific page for a keyword search term you used in a search engine to find this article proving my point that knowing what your target audience is searching for is critical to getting your target audience to visit your web site and specific web page with the content associated to the search. This requires a full knowledge of retrieving the research data, then importing the data into a database for reviewing, sorting and sifting the data. I’ve personally created a proprietary database for just this purpose, which I use for every niche market when I need to deliver a marketing campaign for organic marketing or PPC (Pay per Click) marketing. The data I collect consists of three fields: the keyword phrase being searched, the daily requests for that keyword phrase, and the estimated cost per click when used in a PPC campaign. These values are also critical to evaluate which Keyword phrase will generate the most traffic organically and in a PPC campaign. So how is this research used? It’s used in conjunction with each web page of content being created in your CMS system. If you are not familiar with dynamic content or the CMS of WordPress, then you can contact me for your marketing needs.

What is the ultimate goal of a Law Firm? It’s to acquire attorney leads. Lawyer leads are the fountain of life for your business. Without these leads and phone calls you won’t be in business on your own very long.

By creating the correct content and matching the content to the laser targeted keyword research you’ll generate literally tons of listings with the search engines. If you have a brand new or a very old web site that just hasn’t done anything for you, and the only leads you get are when you hand out a business card, then you need to implement the targeted approach of a Law marketing expert.

The old saying from the Movie Field of Dreams, “Build it and they will come” is a dream. Building your site is just Phase 1 of the marketing required. Next, you’ll need your site to become popular with other web sites that have authority with the search engines. This is like the art of baking a soufflé: just because you have the recipe does not mean you can make a soufflé successfully. These in-bound linking campaigns cannot be out-sourced to 3rd world marketing companies just because their services are cheap. The old saying is you get what you paid for. As an example, if you’ve been accused of a traffic violation as in a DUI or DWI, who would you prefer to represent you: the public defender or an experienced and proven successful DUI/DWI attorney?

Yet some third party marketing companies are charging clients outrageous fees that are $5000 per month and up for outsourced marketing services, whether they produce results or not. Most of the time, these people don’t have the skills or knowledge required to deliver a successful marketing campaign.

My latest project was to produce a web site for a client in the law industry and also deliver the law firm’s SEO. This new site is already successfully ranking and will continue to rank hundreds of additional keyword phrases in their niche market.

http://drug-lawsuits.com

I hope I was able to give a quick insight how law firm marketing works, and if your goal is to have the best law firm website in your area of law, definitely contact me.

Are you looking for Advanced SEO Services (search engine optimization) and web site ranking then drop me a line about YOUR PROJECT NEEDS HERE and I’ll get you an SEO Price quote. All work is done in-House and is never out-sourced. I’m the chief bottle washer and Seo Expert. I do it all.

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Ad Media Authority Woocommerce REVIEW

Posted by on Aug 27, 2014 in Advertising & Marketing, Portfolio | Comments Off on Ad Media Authority Woocommerce REVIEW

Ad Media Authority Woocommerce REVIEW

Ad Media Authority WooCommerce REVIEW

As a seasoned Web and eCommerce developer going back to 2004 developing traditional stand alone shopping carts, I’ve found many shopping carts that I really liked, but have not found many that actually integrate with WordPress Themes. There has been a lot of demand for this kind of functionality and integration. WooCommerce has certainly been well published and become a seemingly household name online. I’ve tested two other WordPress eCommerce solutions (lower costing not worth mentioning) however both that I tested did not pass the working or consumer testing for user interface design or functionality and lacked various payment methods widely available with other eCommerce solutions.

Since I’ve had many inquiries for WooCommerce work, and seeing the clients have all required viewing a real live working sample of WooCommerce that I have built, I developed this WooCommerce project.  So here’s a real working WordPress Theme with a Woo shopping cart solution AdMediaAuthority.com

AdMediaAuthority.com uses the WooCommerce Canvas Theme and the Fashionable child Theme it also uses the Dwolla payment extension and PayPal Digital Goods gateway. The total cost for these 4 components was a little over $300. A small investment for an off the shelf eCommerce solution. I also reviewed Dwolla to see which shopping carts they integrated with.

One thing I recommend is to see if a company offers a Support Forum for easy lookup of past issues or fixes to their product line. While their site is not always clearly defined the support questions are not in a Forum but in an email TICKET system here: http://www.woothemes.com/contact-us/

I didn’t know this at first but WooCommerce and Woo Themes are located in South Africa, that said; support takes 2-5 days to get responses and they do lose your support tickets or they ask you to reissue your support questions. The shopping cart could have been built and finished in less than a week, but due to poor support and believe it or not, I encountered a “Lost in Translation” issue on a few tickets. It’s best to ask questions and supply as many screen grabs so the support team can get a good understanding of your issue. I still have one support issue for customization unanswered after 10 days. Currently, the shopping cart has been launched taking 2 ½ weeks from start to finish. Most of the wait time is really based on tech support. Also take into consideration if you are in the USA the Time Zone difference, as it is an added delay. So when estimating the completion of a WooCommerce shopping cart and Theme estimate it 3x your normal time.

Speaking of Theme compatibility, I first installed WooCommerce on a full blown Magazine Theme but the Plugin kept getting errors so their shopping cart even though they claim is full compatible with other themes, it’s not! This requires you to purchase a WooCommerce Theme, their selection is not very pretty or elegant, but I gave it a shot anyway. After reviewing the few of their themes available their Child Theme Fashionable seemed to have the best elegant look to it. Now normally a Child Theme is an add-on to a main Theme and is only used for customization. Well after the purchase of this child theme I was also required to purchase the Canvas Theme as it was the main Theme. A little confusing but that’s the requirement to get Fashionable to work.

The installation is straight forward with no issues, install WordPress, then Canvas and Fashionable and the Dwolla payment system. Once you’ve installed these 3 items you’ll be prompted to also install the shopping cart plugin, WooDojo, WooSideBars, WooThemes Helper, and Regenerate Thumbnails. After all this is installed you should have a working environment to begin populating your shopping cart through the Add Products Menu.

I also recommend adding a Backup Plugin right away and doing a daily cron job backups, after hours, so that you have a fail safe backup if you need one.

There are always after market Video Tutorials that have been produced by other online developers and produced from a product user point of view, which I find to be better than the tutorials from WooCommerce.

Here are couple of Youtube.com Tutorials I found helpful:

WooCommerce Variable Product Listing Tutorial with SEO Meta Tags

WooCommerce Home Page Image Slider Setup

I hope this REVIEW and ARTICLE gave you an inside view of what to expect with WooCommerce. All in all I’m happy with the end result and it’s functionality.

I give WooCommerce the following ratings out of 5 STAR:

5stars-40px

Finished Product Functionality 5 STAR 
No Monthly Fees 5 STAR
Payment integration systems 5 STAR
User Interface Usability 5 STAR
Name Brand Recognition 5 STAR
4stars-40px
Developer Usability 4 STAR 

3stars-40px Theme selections 3 STAR
Tech Support 3 STAR

AdMediaAuthority-600px

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