Real Estate Agent Featured Homes with IDX-MLS

» Posted by on Jun 20, 2014 in Portfolio, Real Estate | Comments Off on Real Estate Agent Featured Homes with IDX-MLS

Real Estate Agent Featured Homes with IDX-MLS

Whether you are a seasoned Agent or a Broker you can have the Glamour of a high-end Real Estate Web site that features all your own listings and still get the great benefits of pulling IDX-MLS listings for your area.  The beauty  of having the capabilities of offering Featured homes whether you are the listing agent or not, is that you can use the Featured homes for your targeted buyers as well. These are the homes you want to show to your target audience of buyers. Yes you can provide both your own listings and listings of other properties you want to target.

Below are samples of just how your custom real estate web site could look and depending on the number of featured properties you have your viewers can be captivated by the 10, 20, or 50 featured properties the number is really up to you and of course when integrating with IDX-MLS for as low as $29.95 per month you can have thousands of automated listings on your Web site.

What are the BENEFITS of having your own Custom Real Estate Web site? 

1) Stand apart from the general all in one look and feel of the MLS listings.
2) Have control of the content such as how you want it presented
3) Full control of Featured Properties.
4) Blog Postings
5) MOST important is utilizing the advanced capabilities of SEO within a WordPress CMS system
6) Having SEO and online marketing customized to your specific market not the MLS

So what’s the big difference between an MLS web site and your own custom real estate web site?

The biggest difference is all listings with MLS are identical to all other MLS real estate web sites. So how can you stand out in the search engines if everyone has the same web site content?  By having your own real estate Web site your site can stand out through the advanced WordPress CMS SEO capabilities, your site can target your audience much better than the MLS. WHY is that let me prove it to you.

MLS offers an address for SEO
123 address, city, state, and zip code
So does the buyer know the address before viewing the property? NO

Your custom Real Estate Web site offers SEO the way consumer really search. Like this, here’s a small sample of keyword searches:
la jolla homes for sale
la jolla beach homes for sale
la jolla homes for sale by owner
la jolla condos for sale
la jolla homes for sale oceanfront
la jolla homes for rent

So if you have 5 or 10 properties you represent as a seller, then imagine having 200 listings per property on your own web site, that’s the power of SEO, so with 10 properties you could Target over 2,000 Keyword Phrase searches. The MLS doesn’t offer this advanced SEO capability for you!

Do you see the difference? Your Web site would be found based on your target market and their searches rather than a search by an address that the MLS offers.

Additionally, the MLS database and web sites were developed 20-30 years ago and they have not updated their delivery system, probably because it’s a huge undertaking. So that said, you’re using old technology that simply doesn’t cut the SEO mustard Today!

If you like what you see in the samples or like to utilize advanced SEO integration into your Web site then,  Ask for a quote here:

LaJolla-Sample-650px

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Property-Listing-650px

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Listings-Samples-650

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