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with Speaking Persona or Voice overs
The PITCH
How We Deliver
Build an Audience That Becomes Clients
I recently spoke with a real estate agent who was ready to give up on social media altogether.
For more than a year, she had posted consistently. She created quality content, showed up every day, and followed the advice of online “gurus.” Her posts received likes, shares, comments, and plenty of compliments.
Yet none of that engagement became a client.
When we looked closely at her audience, the problem was obvious: nearly everyone interacting with her content was another real estate agent.
She had spent a year building an audience of competitors—then wondered why no one was booking a call.
We see this issue at every price point. We recently reviewed the social-media presence of agents representing luxury listings ranging from $6 million to more than $100 million. Many of their videos had been on YouTube for over a year and had received fewer than 200 views.
Posting a video on YouTube does not automatically make it visible. Posting regularly does not automatically build trust with the right people. And likes from industry peers do not automatically create qualified leads.
The real question is not, “Am I posting enough?” It is, “Am I reaching the people who are most likely to hire me?”
Your personal Facebook profile can hold up to 5,000 friends. If most of those connections are other agents, even excellent content is unlikely to generate meaningful client opportunities. Other agents may support your posts, copy your ideas, or scroll past them—but they are rarely the buyers or sellers you are trying to attract.
Your audience also influences your message. When agents make up most of your engagement, it becomes easy to create content that appeals to agents instead of content that addresses the questions, concerns, goals, and lifestyle decisions of potential buyers and sellers.
That creates a frustrating cycle:
• You attract agents.
• Agents become the primary people engaging with your content.
• You tailor future content to what agents respond to.
• Potential clients see less content that feels relevant to them.
• You conclude that social media does not work.
But social media is not necessarily the problem. The audience is.
Build an audience of prospective clients—not just industry peers.
A business that depends on other agents for attention, referrals, or visibility is less stable and predictable than one built on direct relationships with the people who can hire you. Your content should position you as the trusted local expert for buyers and sellers, not simply as another agent creating content for other agents.
At THE WORLD OF CODE, this is one of the first things we help agents correct. We help you attract the right audience, develop video content that speaks directly to buyers and sellers, and turn your social media presence into a source of real business—not just recognition from competitors.
If you are ready to build an audience of people who can become clients, book a call with our team to find out whether THE WORLD OF CODE is the right fit for you.
Are you Hoping your Social Media Channel will GO VIRAL?
Most Real Estate YouTube Channels will get 100 to 200 views over a 1-year period. Do you have 1 year to sell your High-End Luxury Home? STOP LOOKING for organic solutions they won’t happen in your lifetime! – YouTube Ads will guarantee you immediate visibility and views, we can SHOW your High-End Property Listing videos to 100K-Viewers, homeowners and home buyers with YouTube Ads for just $200. Those 100,000 views are seen on computers, mobile devices and YouTube TV commercials. So a 4-week campaign will get you over 200,000 views nationwide. Any questions? What are you waiting for? See your additional Benefits below.
The Ultimate YouTube Marketing
Program for Real Estate Agents
Showcase your listings with the power of YouTube advertising. Give your clients and prospects undeniable proof that their property has been seen over 100,000 times on YouTube and YouTube TV — real, verifiable numbers straight from your own YouTube Channel. With 100,000 views every two weeks, you’ll deliver a level of marketing exposure no other social platform can match.
Program Benefits
• Generate new bookings from prospective buyers
• Build credibility as a top-tier marketing professional
• Win new listings as sellers see the results of your Real Estate YouTube ads
• Earn trust as the go-to agent for marketing their home
• Grow your YouTube Channel with new subscribers
It all comes down to visibility and numbers — the more views a property earns, locally or nationwide, the more potential buyers you reach. Watch the results unfold live on YouTube throughout your two-week campaign.
How It Works
You maintain full control over your YouTube marketing, and the cost is just $200 per two-week campaign, paid directly to YouTube. We handle everything, we create your ULTIMATE VIDEO, then setup and upload your video to your YouTube Channel, then walk you through the entire process over a Zoom call so you can watch the views grow in real time.
Don’t have a YouTube Channel yet? No problem — we’ll help you set one up, completely free of charge.
Get your FEATURED Property into a YouTube Shorts Professional Video presentation
Your Professional Real Estate Video Advertisements of your properties shot with your mobile phone with our Avatar Persona making your sales pitch perfectly the first time. No take after take or reshoots. All you do is shoot the visual shorts 6 to10 second clips of your FEATURED property for us to create a professional 60 second to 120 second Vertical YouTube shorts. Can be shot day or night, add outdoor visuals like sunrises or sunsets from the property to show more of a mood, can even be a photo we’ll even add a zoom effect to your stills to add motion.
Want a horizontal 3-minute Video Advertisements, no problem you shoot 18 to 24 horizontal video clips of 10 seconds or less.
We recommend you write the script and number the video clips file names in the order you want to show them. Writing the script will allow for better narration and flow of the video presentation. No need to write the script per clip just make the sales pitch and the details about the property like price asked, size, number of bedrooms, special features etc. the video will flow in the background as visuals while the script does its presentation. Timing and timeline is everything so keep this in mind. By writing the script you’ll polish and perfect the presentation.
We don’t recommend you speaking over a video or having music or sound affects in the background as these are very difficult to maintain your polished and professional presentation. We generally edit OUT the sound clips to keep our script and music background crystal clear.
All videos come with a link to your required landing page or property listing.
Front Covers to a video are custom made per video using your preferred still image. We’ll supply you with the size of the cover shot or we can create everything for you.
Back Cover is a one-time fee and can be used over-and-over. The back cover of the video is where the video ends showing 1-2 seconds which can be stopped for viewing of your Logo, your Face optional, your company location, contact info like phone number and email address. Your contact info is also added to the video description in Text format.
Sample Real Estate Video Ads
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Read about YouTube advertising fees:
The services above are for video production ONLY and upload to your own YouTube account. We can setup the video description, links, and keyword tags for the correct setting and best results on your YouTube channel. Advertising fees by YouTube are not included here, these are separate fees you pay YouTube with a credit card or debit card to YouTube.
These Video Shorts generally run a 2-week engagement at $200 per two-week period. You can renew them for as many times as you want. This marketing approach based on a U.S. National viewing or Worldwide viewing will generate 100k to 150k views or even more of your Luxury High-End Homes that you’re trying to sell. We’ve seen from 10% to 30% click through rate to a landing page where buyers can schedule a viewing or get more info. Additionally, we suggest you have a lead capture page and link to get your prospective client’s info.
To open the floodgates and maximize the number of views and click-throughs with the following researched strategy.
For YouTube Ads here’s what Home & Garden category means?
“Home & Garden” is also one of Google’s official top-level interest categories (Affinity segment ID 92946, path /Home & Garden), and it groups people whose long-term browsing and viewing habits show they’re into homeownership, decorating, and yard/garden topics — not necessarily people actively shopping for home goods right now, just people with an ongoing interest in the space.
How to Upload your video Clips or Images
Once payment is made we will send you instructions on how to submit your video clips to us. Generally we will call you or get on a Zoom call to verify the process to getting us all your content into our production studio.
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