LawInfo.com and JP’s Marketing Approach
SUCCESS Came from Providing: • Keyword Search of all Law Topics • 1 million new pages of content • Video development in major topics • Implementing an Ad Delivery system • Gathering data from RSS feeds • Developed Major city hubs • Offered Free downloadable Law forms • Began collecting subscribers • Offered memberships Free and Premium • Offered caller interaction to find an attorney • Filled Blank pages with content • Content accuracy, usability and applicability • SEO, SEM, web site UI • Adwords and Adsense development for advertising revenue • Affiliate programs • content research • Keyword research of competitors, analysis, strategies and competitiveness of major competitors Lawyers.com, Findlaw.com, Legalzoom.com, and Legalmatch.com. • Name and Brand...
